Four Decades of Connecting Healthcare with Innovation
Since the 1980s, we've been the trusted bridge between healthcare providers and the medical device manufacturers shaping the future of patient care.
Built on Relationships, Driven by Results
Critical Care Marketing was established on a simple but powerful idea: healthcare professionals shouldn't have to negotiate massive medical equipment procurement alone.
We've been strategic partners to hospitals, surgery centers, clinics, and private practices nationwide for 40 years. A trusted advisory partnership that helps healthcare providers identify, assess, and implement patient-improvement ideas has grown from a commitment to streamline vendor interactions.
We don't take orders. We're no ordinary distributor. We're healthcare insiders who understand clinical operations, procurement issues, and medical professionals' daily pressures.
What Sets Us Apart
Deep Industry Expertise
40+ years in medical devices means we know what works—and what doesn’t. We help you avoid costly missteps and invest in proven solutions.
Manufacturer Relationships That Matter
We represent the best, not the most. Every manufacturer we recommend is vetted for quality, innovation, and reliable support.
Clinical Understanding
We understand healthcare workflows and clinical realities. From busy ORs to complex wound care, we speak your language.
Personalized, Local Support
Work with a real expert who knows your facility, your protocols, and your goals. No call centers—just responsive, personal service.
Outcome-Focused Approach
Our success is measured by yours: saved time, improved efficiency, and better patient outcomes.
Transparency Is Fundamental
We provide honest assessments, realistic expectations, and straightforward recommendations. If a product isn't right for your needs, we'll tell you.
Long-Term Partnership
We're not interested in one-time transactions. We build lasting relationships based on trust, consistent value delivery, and mutual success.
Continuous Innovation
The medical device landscape evolves rapidly. We stay ahead of emerging technologies and clinical trends so you don't have to, bringing you tomorrow's solutions today.
Unwavering Availability
When you need guidance, a product demo, or technical support, we're here. Our responsiveness isn't a marketing promise—it's how we operate every single day.
Trusted Across the Healthcare Spectrum
Hospitals & Health Systems
From large academic medical centers to community hospitals, we support organizations of all sizes with comprehensive equipment and supply solutions.
Surgical Centers & ASCs
Specialized support for ambulatory surgical centers seeking efficient, cost-effective OR supplies and cutting-edge surgical technologies.
Private Practices
Physicians and practice managers who need streamlined procurement without the administrative burden of managing multiple vendor relationships.
Specialty Clinics
Wound care centers, pain management practices, and specialty clinics requiring targeted solutions and expert product guidance.
Long-Term Care Facilities
Nursing homes and rehabilitation centers looking for quality wound care, pain management, and patient comfort solutions.
How We Work With You
Discovery
We start by understanding your clinical needs, facility workflows, purchasing processes, and patient populations.
Recommendation
Based on our assessment, we identify solutions that align with your requirements and budget parameters.
Demonstration
See innovations in action. We arrange product demos and provide clinical documentation.
Implementation
We support you through procurement, delivery coordination, and initial implementation.
Ongoing Partnership
Our relationship doesn't end at purchase. We provide continuing support and remain your trusted advisor.
Ready to Experience the Critical Care Marketing Difference?
Let's discuss how we can simplify your medical equipment procurement and connect you with innovations that elevate patient care.