Frequently Asked Questions
Quick answers to common questions about working with Critical Care Marketing
Can't find what you're looking for? Our team is here to help.
📞 Call (859) 331-2020 | ✉️ Email Us | 📝 Schedule a Consultation
About Critical Care Marketing
What does Critical Care Marketing do?
▼We serve as a strategic bridge between healthcare providers and leading medical device manufacturers. Instead of navigating dozens of vendors and sales representatives, healthcare facilities work with us to access innovative equipment and supplies across multiple specialties—all through a single, trusted relationship.
Think of us as your expert guide through the complex medical equipment landscape. We've already vetted the manufacturers, tested the products, and built the relationships, so you don't have to.
How is Critical Care Marketing different from going directly to manufacturers?
▼Here's what makes us different:
- Unbiased Recommendations - Since we represent multiple manufacturers, we recommend what's truly best for your needs, not just one company's product line.
- Simplified Procurement - One relationship gives you access to surgical equipment, wound care, pain management, monitoring, and custom packs.
- Expert Guidance - We understand healthcare workflows and clinical needs, not just product specifications.
- Local, Personal Support - You work with a dedicated specialist who responds when you need them.
- Time Savings - We handle vendor coordination, product research, and procurement logistics.
How long has Critical Care Marketing been in business?
▼We've been serving healthcare providers for over 40 years. Our longevity reflects the strength of our relationships, the quality of our manufacturer partnerships, and our commitment to delivering exceptional value to every client.
What types of healthcare facilities do you work with?
▼We serve the entire healthcare spectrum, including:
- Hospitals and health systems (academic medical centers to community hospitals)
- Ambulatory surgical centers (ASCs)
- Private physician practices
- Specialty clinics (wound care centers, pain management practices)
- Long-term care facilities and nursing homes
- Rehabilitation centers
- Home health agencies
- Urgent care centers
No matter your facility size or specialty focus, we can help.
Products & Solutions
What types of products do you offer?
▼We provide access to innovative medical equipment and supplies across several key categories:
- Surgical & OR Solutions - Laparoscopic equipment, surgical visualization technologies, custom procedure packs
- Wound Care - Biological skin grafts, traditional dressings, negative pressure therapy, antimicrobial solutions
- Pain Management - Thermal therapy systems, complete pain treatment kits
- Environmental Monitoring - IoT-powered systems like Plumsense for 24/7 facility monitoring
- Custom Procedure Packs - Tailored sterile packs for specific procedures
Can I see products before purchasing?
▼Absolutely! We strongly encourage product demonstrations. We can arrange:
- On-site demos at your facility
- Virtual presentations with manufacturer representatives
- Product samples (when available)
- Clinical documentation and case studies
Seeing a product in action and understanding how it fits your workflow is essential to making informed decisions.
How do I know if a product is right for my facility?
▼That's exactly what our team is here to help you determine. We start by understanding:
- Your clinical needs and patient populations
- Current workflows and pain points
- Budget parameters
- Facility infrastructure and capabilities
- Staff training requirements
Based on this assessment, we provide honest recommendations—including telling you when a product might NOT be the right fit. Our goal is long-term partnership, not one-time sales.
What is Plumsense and what does it monitor?
▼Plumsense is an IoT-powered environmental monitoring system that provides 24/7 real-time tracking of critical conditions including:
- Temperature
- Humidity
- Air quality
- CO₂ levels
- Light
- Motion
It delivers instant alerts when conditions deviate from normal ranges and provides cloud-based dashboards for monitoring and compliance reporting.
Ideal for: Pharmaceutical storage, laboratories, blood banks, medical equipment storage, operating rooms, and data centers.
Pricing & Purchasing
How much do your products cost?
▼Pricing varies based on:
- Specific products and configurations
- Purchase volume
- Contract terms
- Your facility type and location
- Manufacturer pricing structures
We don't publish prices online because healthcare procurement is nuanced and pricing should be tailored to your specific situation. Contact us for accurate pricing based on your needs.
Do you offer volume discounts?
▼In many cases, yes. Volume pricing depends on the manufacturer, product category, and purchase quantities. Our team works to secure the most favorable pricing for your facility based on your anticipated usage.
How long does procurement typically take?
▼Timelines vary by product:
- Standard supplies - Often available within days
- Specialty equipment - May require 2-4 weeks
- Custom procedure packs - Initial design and approval process, then regular delivery schedules
- Capital equipment - Can range from weeks to months depending on complexity
For urgent needs, call us directly at (859) 331-2020 and we'll work to expedite your request.
Can you help with emergency or urgent supply needs?
▼Yes. While we always recommend planning ahead when possible, we understand that urgent situations arise. Call us directly during business hours and we'll do everything possible to expedite critical supplies.
Working with Critical Care Marketing
How do I get started?
▼Getting started is simple:
- Reach Out - Call (859) 331-2020, email us, or fill out our contact form
- Tell Us Your Needs - We'll ask about your clinical requirements and current challenges
- Get Matched with a Specialist - We'll connect you with the team member who best matches your specialty area
- Explore Solutions - Your specialist will provide recommendations and arrange demos
- Make Informed Decisions - You evaluate options at your own pace with our support
Will I work with the same person every time?
▼Yes! Once you're paired with a specialist, they become your dedicated point of contact. They'll learn your facility's needs, understand your workflows, and become an extension of your team. No more re-explaining your requirements to different people.
How quickly do you respond to inquiries?
▼We typically respond within a few hours during business hours (M-F, 7am-5pm EST), and always within 24 hours. For urgent needs during business hours, calling us directly ensures immediate assistance.
Do you charge consultation fees?
▼No. Initial consultations, product recommendations, and demonstrations are complimentary. We're compensated through manufacturer partnerships when you make purchases, not through consulting fees.
What happens after I make a purchase?
▼Our relationship continues! After purchase, your specialist remains available for:
- Reordering assistance
- Troubleshooting questions
- Staff training refreshers
- Product updates and improvements
- Introducing new innovations that might benefit your facility
We're partners for the long term, not just the initial transaction.
Technical & Support
Do you offer technical support for products?
▼Yes. We coordinate technical support through our manufacturer partners and serve as your advocate if issues arise. Your dedicated specialist helps troubleshoot problems and ensures you get the support you need.
What if a product doesn't work as expected?
▼We stand behind the products we represent. If something doesn't perform as promised, contact your specialist immediately. We'll work with you and the manufacturer to resolve the issue, whether that means additional training, product replacement, or other solutions.
Do products come with warranties?
▼Most products include manufacturer warranties. Specific warranty terms vary by product and manufacturer. We provide all warranty information upfront so you understand coverage before purchasing.
Still Have Questions?
If your question isn't answered here, we'd love to hear from you.